Waterstones, which boasts the largest bookshop in Europe (as I was informed by staff when I spent the night outside it recently to meet Haruki Murakami), recently turned a potential publicity nightmare into a publicity dream with some slick marketing.
When an American tourist popped to the upper floor of the Trafalgar Square branch of the chain, he came down to discover he was locked in.
Rather than roll around naked covered in all of the books, or make the coolest book-fort ever, he tweeted about it until he was released.
Waterstones quickly teamed up with Air B ‘n’ B to offer ten lucky readers the chance to spend the night in their flagship Piccadilly shop overnight, with inflatable mattresses, celebrity guests and, of course, tea to keep them company.
For some reason, a friend of mine thought this might interest me and posted the details on my Facebook page.
All potential lock-ins had to do was to answer the question:
“…what book you would read if you were to spend the night in a bookshop, and why.”
This is, obviously, an impossible question to answer. To obvious, and hundreds of others will have answered the same. Too obscure, and you will look like you are showing off. Anything about bookshops is out, of course, and after hours of trying to think of a single book which might stand out and get me picked, I decided to do what the best students have been doing since time immemorial, and answer a different question instead: what bookS I would read!
Here is my answer: what would yours be?
“If I were to spend the night in a bookshop, I would (not wasting time sleeping for a minute, of course), do my best to read a book from each formative stage of my (reading) life so far, and finish (around coffee o’clock in the morning) with a book I have always wanted to read but never gotten around to, these being in order: my childhood (and current all-time) favourite, ‘The Little Prince’ by Antoine de St.Exupéry; my pre-teen years passion, ‘The Worst Witch‘ by Jill Murphy; my teenage companion in pain, ‘The Diary of Adrian Mole aged 13 and 3/4′ by the much missed Sue Townsend; my high school graphic novel-discovery days staple ‘The Sandman‘ by Neil Gaiman; my university-days, tongue-tapping go-to ‘Lolita‘ by Vladimir Nabakov; a selection of short stories, possibly ‘Fictions, by Jorge Luis Borges to represent my (ongoing) world-travelling days; and I would finish, if there were any minutes left in the day (night?), by reading a book of poetry, a promise I often make to myself and rarely fulfil, maybe ‘The Waste Land‘ by T.S.Eliot, (with Whitman’s ‘Leaves of Grass‘ as a potential substitute, should I somehow finish them all.)”
PS In case you’re wondering, I didn’t win. I probably should have answered the question and taken my chances. Maybe they didn’t believe I could have read all of those books in one night, but they obviously don’t know me: if I don’t sleep on overnight flights in order to watch as many movies as possible, I certainly wouldn’t be sleeping if I got to spend the night in Europe’s largest bookshop!
Since I wasn’t in the country at the time of the sleepover, not winning was probably a good thing. Although if you think I wouldn’t have paid whatever it cost to fly back to London for the night to spend the night in a book shop, you obviously haven’t been paying attention to this blog…